SEO And Google Ads Wired Into Your Website
We run SEO and Google Ads for service businesses from inside the website: analytics, schema, Search Console, the Business Profile and conversion tracking. For Luxe Excursions in Tenerife we built the site and now run all of it.
Reviewed by Azmat Rana, CEO & Founder · Updated
What We Do
Most marketing problems start on the website: pages Google cannot read, tracking that counts the wrong things, and a Business Profile nobody updates.
Core capability
Technical SEO
Crawlable pages, schema, sitemaps, redirects and page speed, fixed in the code rather than with plugins.
Analytics and conversion tracking
GA4 with a consent banner, internal traffic filtered out, and the actions that matter tracked as key events. For Luxe, that means bookings and WhatsApp clicks.
Google Ads
Search campaigns aimed at the buyers you want, with negative keywords, sitelinks and conversions imported from GA4.
Google Business Profile
Services, tracked booking links, the right location and a steady flow of reviews from real customers.
Content that answers buyers
Pages that answer what customers ask before they buy, written from your real work rather than generic copy.
Project story · Luxe Excursions
Wiring Google into a Tenerife tour company
Luxe Excursions sells luxury tours, packages and rentals in Tenerife. We built its website and booking platform, and we also run its SEO, Google Ads and Business Profile.
- Client
- Luxe Excursions, Tenerife
- Channels
- SEO, Google Ads, Business Profile
- Tracking
- GA4, Search Console
- Site
- Django, Next.js
The problem
The new site had to show which searches, ads and profile visits turn into paying guests, without counting the team’s own visits. The Business Profile also needed its services, booking link and location put right.
What we changed
- 01Set up GA4 with a consent banner, and filtered out staff and test traffic.
- 02Tracked bookings and WhatsApp clicks as key events, and imported them into Google Ads as conversions.
- 03Linked Search Console to both GA4 and Google Ads.
- 04Launched a search campaign for UK travelers planning a trip, with negative keywords, sitelinks and callouts.
- 05Added the services and a tracked booking link to the Business Profile, and corrected the shop location on Google.
Where it stands
The team can see which searches, ads and profile visits lead to bookings, and every guest is asked for a review after their trip. Marketing works best when it is wired into the website, not added afterwards.
Visit Luxe ExcursionsHow We Start
We fix the foundations before spending anything on traffic.
Audit
Check The Foundations
We look at indexing, tracking, the Business Profile and what you already rank for.
Fix
Fix The Site
Crawl problems, schema, redirects, speed and tracking get fixed in the code first.
Launch
Start Campaigns
Ads, profile updates and new pages go live once the results can be measured.
Measure
Review And Adjust
Each month we look at which searches and pages turn into enquiries and change course where they do not.
Tools We Work With
The Google tools and site stacks behind our SEO work.
Google Cloud
Googlemaps
Next.js
DjangoWhere To Start With SEO And Ads
The order matters. Spending on traffic before the basics work wastes most of it.
Tracking before traffic
Set up analytics and conversion tracking before paying for ads, or nobody can tell what worked.
Fix the site before the content
Pages Google cannot crawl or index will not rank, however good the writing is.
Local businesses start with the profile
For anyone serving a place, the Business Profile can bring more calls and bookings than the website does.
Ads work on existing demand
Search ads pay off when people already search for what you sell. They rarely create demand on their own.
Reviews build on each other
A steady, honest flow of reviews helps the profile and the click-through rate. Asking every customer at the right moment keeps it steady.
Write from real work
Pages built on your own projects, numbers and customers earn trust that generic copy cannot.
SEO Work In Our Portfolio
SEO tools we have built, and a store whose search visibility we improved.
Related services
Projects like this one usually involve these as well.
Further reading: Our booking planner refused 75% of trips. The fix was the data.
SEO And Google Ads FAQs
What business owners ask before handing over their marketing.
Technical SEO, analytics and conversion tracking, Google Ads search campaigns, Business Profile management and content that answers what buyers ask.
Not always. We start with your current site, fix what blocks crawling and tracking, and only suggest a rebuild if the platform cannot be fixed.
Yes. We set up campaigns, negative keywords and ad assets, import conversions from GA4 and review the search terms regularly. The ad account and its billing stay in your name.
Yes. We keep services, hours and booking links up to date, fix location problems and set up review requests so new reviews keep arriving.
Yes. Clear answers, accurate schema and the same facts across your profiles help Google’s AI Overviews and assistants like ChatGPT describe you correctly.
You do. Everything we build for you, including the source code and the intellectual property in it, belongs to you.
Want More Customers From Google?
Tell us what you sell and who buys it, and we will check what is holding your site back first.