Case Studies/AutoBuffy
A user-friendly platform that simplifies finding and purchasing auto parts online, with a diverse selection so customers find exactly what they need.
+50%
Sales via Buy Now, Pay Later
Client requirement
AutoBuffy, a leading eCommerce store for auto parts, reached out to enhance website functionality and user experience — faster part search across a huge catalog, flexible payment options, stronger technical SEO, higher-availability infrastructure, and real-time inventory synchronization.
What we inherited, and exactly how each constraint was resolved.
Searching for a part by make, year, and model was slow because of excessively large database tables holding detailed part information.
Caching alone did not help, so we integrated Elasticsearch, refined the database structure, and added indexing to accelerate search dramatically.
Unlike most US eCommerce platforms, the system had no “buy now, pay later” payment method.
We implemented Klarna Buy Now, Pay Later integrated with Stripe, thoroughly tested for reliability and a smooth checkout.
Serious SEO gaps from missing technical SEO, compounded by an outdated Angular 8 frontend.
We added Server-Side Rendering and upgraded Angular from 8 to 13 in 20 days, boosting SEO performance and sales.
An inadequate server structure struggled with heavy API call and IO volume, slowing the site under traffic.
We introduced AWS load balancers and auto-scaling, and split UI and admin onto separate servers so user experience stays unaffected during heavy admin uploads.
Large files were uploaded to the server first and then to S3 — a slow, costly round trip.
We implemented direct-to-S3 uploads from the frontend, cutting server cost and utilization for file uploads.
Inventory updates were manual via FTP, CSV, and Excel; real-time updates without manual work were critical.
We built a new microservice automating inventory for all parts and vendors with real-time updates and APIs for seamless synchronization.
Detects the user’s location to instantly suggest the most popular parts and kits in their area, making search faster and more relevant.
Keeps inventory synced with vendor portals for always up-to-date availability, with dedicated APIs for authenticated users and admins.
Offers PayPal, AfterPay, debit, and credit options — boosting sales by 50% while giving customers financial flexibility.
A well-defined return workflow resolves issues quickly, making shopping hassle-free and reinforcing trust.
Personalizes responses by location and demographics for a highly relevant, engaging support experience.
Delivers real-time, relevant suggestions as users type, so they instantly find the right parts across a vast catalog.
Lets the SEO team update SEO attributes in real time, making it easy to optimize content and improve visibility.
Streamlined search drastically reduced search times and increased user satisfaction.
Flexible payment solutions broadened the customer base and boosted sales.
Advanced SEO strategies raised visibility, increasing clicks and engagement.
System reliability held up even during peak loads.
Inventory management reached real-time accuracy and operational efficiency.
Frontend
HTML5
CSS3REST
Bootstrap
Angular
TypeScriptBackend
Rails
Node.js
.NETDatabase
PostgreSQLAWS RDS
Elasticsearch
RedisIntegrations
TwilioSendGrid
StripeAfterShip
PayPalUPSUSPS
FedEx
Slack
SentryServer
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